Björnskfestivalen 12

Björnskfestivalen 12 will be the twelfth edition of Björnskfestivalen, the music contest used to select the Björnsk entry for Maia Song Contest 12. The national selection was confirmed to be returning on 21 July 2017. On 26 August 2017, the theme was revealed as 'A Song for Matt Wills', where the public would be given an opportunity to send Matt Wills to the Maia Song Contest with a song chosen by them. It was confirmed on 28 August that three songs would compete.

Format
Details regarding the format were revealed on 28 August 2017, with it being confirmed that the runner-up of the last edition, Matt Wills would be the only artist to compete in the selection. He will sing three songs in total, with the public having the ultimate say in which one will represent them in Maia Song Contest 12. All songs will be performed on one night, though it is not yet known whether or not international juries will be able to cast votes or give their verdict on the entries.

Entry selection
In order to decide which three songs would be performed by Matt Wills, various selection methods were enacted. Matt Wills was asked to create a shortlist of potential unreleased singles alongside his production team which would then be passed on to a BTV executive panel. They additionally contributed to the shortlist with entries submitted by songwriters, with a focus on adding songs that would suit Wills' voice. Eventually, the shortlist was narrowed down to just three entries that would be performed on the night.

Presenters
Davina McCall returned to present the selection once again, as confirmed on 28 August 2017. It was initially rumoured that she would quit the show, with McCall addressing the rumours by saying "They are absolutely false. I love this show and I will continue my role as host for as long as possible".